18 février 2009
Elegance and Vogue
To placate smokers, in the past year, the central office of the company in London has developed a new packaging design. Name of cigarettes moved up from the middle of the stack, and at the same time and appeared to foil inside the package. Internal Frame tutu gained trendy V-shaped notches. Owners Mark handwriting changed, "replacing" strict classics "to write on" frivolous elegance. " Enter touched the entire line of Vogue Cigarettes - Filter, Menthol, Ultra Lights. In doing so, the changes have not affected the product itself.
In August last year, the company began selling cigarettes updated. First, it faced a difficult task to invite friends Customers cigarettes, not otpugnuv them with a new packaging design. After that the new design was to attract a young audience more smoking. The company already has experience in restarting bonus Kent cigarettes. Then BAT acted revolutionary - seized from the sale of all the old packets and in a limited number of outlets selling cigarettes at the start of the new package. But at the time of restarting Kent, in the post-1999, the company had opportunities to go to such costs. Expensive cigarette smokers were then slightly, and the absence of major competitors allowed to save on advertising.
In the case of Vogue Cigarettes BAT decided to act cautiously - in the market with a large range of proposals any sudden movement could cause a negative reaction from consumers. BAT went to the trick. The first updated tutu ladies' cigarettes sold in colorful plastic packaging with the old design. Only by lifting it could see the novelty. In addition, most specifically for not smoking sharp postcard attached to tutus, soobschavshaya on changes in the look of Vogue Cigarettes.
A month after the opening of sales began advertising support "as a feather light" cigarettes. "Restarting maintained in 30 cities in Russia with the help of outdoor advertising, which was accompanied in the field of advertising sales". The company also has been used and tested channels moving - events in restaurants and cafes, PR campaigns.
20 mai 2008
Imperial Tobacco First-half profit falls; says FY08 performance remains in line with forecast
Imperial Tobacco Group reported that profit for the first half of fiscal 2008 was GBP 240 million, lower than GBP 421 million last year. Profit attributable to equity holders declined to GBP 233 million from GBP 421 million a year ago. Earnings per share fell 44% to 34.5 pence from 62.1 pence last year.
Excluding items, the company's adjusted earnings were GBP 487 million or 72.1 pence per share, higher than GBP 414 million or 61.1 pence per share in 2007.
Pre-tax profit was GBP 326 million, down 42% from last year. Adjusted pre-tax profit climbed 22% year-over-year to GBP 680 million.
Total revenues surged 38% to GBP 8.06 billion from GBP 5.85 billion last year. cigarettes volumes grew 34% from last year to 121.1 billion, Cigars volume rose 106% to 1.14 billion, and fine cut tobacco volume increased 3% to 11,650 tones.
The cigarettes company noted that the results included the contribution from Altadis since completion of the acquisition on 25 January 2008.
Further, the company said its Board declared an interim dividend of 24.0 pence, up 14% from 21.0 pence in 2007. The dividend will be paid on 8 August 2008 to those shareholders on the register at the close of business on 6 June 2008.
Looking ahead, the company said it expects to achieve annual revenue synergies from the Group's enhanced operating platform and brand and product portfolios.
The company also confirmed that overall anticipated performance of the Group for the financial year 2008 remains in line with its expectations at the time of March trading update.
The company said its Board now believes that the Group will be able to generate annual operating efficiencies of approximately 300 million euros by the end of the financial year 2010, rising to approximately 400 million euros by the end of the financial year 2012.
The Board also believes that annual net revenue synergies of approximately 60 million euros will be generated by the end of the financial year 2011.