12 août 2009
British American Tobacco
British American Tobacco (BAT) which dates to 1902 and sells more
than 300 brands worldwide. BAT’s international brands include Dunhill, Kent, Lucky
Strike, Pall Mall, Vogue, Rothmans, Peter Stuyvesant, Benson & Hedges, Winfield, John
Player, State Express 555, Kool and Viceroy. It does not own all these brands but is licensed
by other companies to distribute them. Here are a few BAT admissions.
November 1961 - Smoking “differs in important features from addiction to other
alkaloid drugs, but yet there are sufficient similarities to justify stating that smokers are
nicotine addicts.”
1967- “There has been significant progress in understanding why people smoke and the
opinion is hardening in medical circles that the pharmacological effects of nicotine play
an important part... It may be useful, therefore, to look at the tobacco industry as if for a
large part its business is the administration of nicotine (in the clinical sense).”
August 1979 - “We are searching explicitly for a socially acceptable addictive product.
The essential constituent is most likely to be nicotine or a direct substitute for it.”
April 1980 - “In a world of increased government intervention, B.A.T should learn to
look at itself as a drug company rather than as a tobacco company.”66
In light of the above tiny sampling of tobacco industry admissions, should there be any
doubt in our minds as to who was slave and who was master, who profited and who lost?
24 juin 2009
Campaign of deceptive marketing
A district court that finds a defendant civilly liable for
violating RICO has jurisdiction “to prevent and restrain
violations of RICO by issuing appropriate orders .” Congress limited relief under section 1964(a)
to forward-looking remedies aimed at preventing and restraining
future RICO violations.
Earlier in this litigation, we held that the statute
does not authorize disgorgement because it is “both aimed at and
measured by past conduct”: “[i]t is measured by the amount of
prior unlawful gains and is awarded without respect to whether
the defendant will act unlawfully in the future.”
Defendants argue that corrective statements are similarly
“focused on remedying the effects of past conduct,” id., because
they seek to correct Defendants’ campaign of deceptive
marketing.
23 avril 2009
Lucky Tobacco
16 avril 2009
Association between sex and Lucky Strike Cigarettes
Their use in semi-subliminal advertising indicates that theories and techniques developed by psychologists and others will now be applied regardless of whether their application it is ethical or note. The ad discussed above seems to be one of a long line of Lucky Strike Cigarettes ads that have incorporated semi-subliminal elements. Illustrated here are two ads shown in Stephen Bayley's book The Lucky Strike Cigarettes Packet by Raymond Loewy. One dates back to 1926, the other is more recent and is dated at 1980.
The 1926 ad seems to be pretty innocuous, as is the case with most of these ads. But one simply needs to look more carefully at the different elements of the pattern around the cigarette packet to see that quite a large portion of it is composed of letters. To the top left of the packet is a clear S to the mid right is a clear E. To the bottom left of the pack is an apparent collage of letters. On this reproduction it is not possible to detect a clear X but it seems, nevertheless, that this ad was trying to produce an association between sex and Lucky Strike Cigarettes.
18 avril 2008
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