09 juin 2009
Camel midnight
04 mars 2009
Samurai camel
Marketing Philip Morris does not agree with this view. "Some values have not changed for decades - says George Givishvili, manager of the group marks the American company. - They remain valid, despite a generational change. spirit of adventure - one of those permanent values." Design Marlboro remains unchanged half a century, from the very moment when these cigarettes changed "orientation". However, it is possible that JTI push for a change of image to other causes. In any case, in the Russian market, the fourth in importance for the international tobacco corporations after the American, Chinese and Japanese, Camel Cigarettes skidding. Share Segment expensive cigarettes (20 - 30 rubles. Retail prices), according to the research agency "Business Analyst" for 2001 rose from 4.13% to 5%, while the share of Camel Cigarettes declined from 0.43% to 0.37% . The proportion of Kent cigarettes British VAT for the same time rose from 0.16% to 0.42%, Marlboro, respectively, from 1.87% to 2.12%.
Ernst does not deny that the economic indicators have played a role: "We did not meet growth Camel Cigarettes (meaning global growth. - Prime." Co "), and we decided to update the design to expedite it." As a "surgeon for the operation of such famous" patient "as Camel, the company has chosen the Italian design bureau Robiliant & Associati. "The upgrade design, we set two goals designers - said Ernst. - First, take the basic elements of the brand and make them more symbolic, like a sign, stamp. as we would say the consumer: no camel, but a sign of a camel. Secondly, to make design more elegant, easy calm. "
21 mars 2008
The electronic cigarettes
We never thought we'd see the day when smoking ceased to be completely hazardous to your health but thanks to modern technology, that now seems to be the case. Gamucci, an electronic cigarette, takes the disgusting habit and literally cleans it up. The 'efag', as you could call it, contains only water, propylene glycol, nicotine, a scent that emulates a tobacco flavour and a membrane to suspend the ingredients. According to its creators, Gamucci will "provide users a real smoking experience without the tobacco and tar found in real cigarettes. It looks like, feels like and tastes like a real cigarettes, yet it isn’t, it is so much more. It is truly a healthier alternative." The Gamucci itself consists of a cartridge, an atomisation chamber, a smart chip controller and built-in lithium battery. When activated, Gamucci glows like a real cigarette and inside its cartridge, nicotine is heated and atomised. The result? A tobacco-like vapour for the user to inhale. Better still, any smoke created evaporates in seconds meaning people around you won't have to put up with the frankly disgusting stench created by real cigarettes.