30 avril 2009
Smoke in mythology and religion
In mythology and religion, smoke is full of meaning. Its floating
intangibility and unreal character have made it possible for
imaginative man to see therein mystery and magic. Even for us moderns,
smoke has a strong fascination. To the cigarette smoker, the clouds he
puffs out seem to represent a part of himself. Just as most people like
to watch their own breath on cold winter days, so they like to watch
cigarette smoke, which similarly makes one's breath visible.
This
explains the emotional attitudes of many toward smoke. "Smoke is
fascinating," said one of the people we interviewed. "I like to watch
the smoke. On a rainy day, I sort of lie in a haze in the middle of the
room and let my thoughts wander while I smoke and wonder where the
smoke goes." The desire to make things is deep-rooted -- and smoke is
manufactured by the smoker himself. Smoking provides satisfaction
because it is a playful, creative activity. This fact was well stated
by one cigarette devotee as follows: "It's a fascinating thing to watch
the smoke take shape. The smoke, like clouds, can form different
shapes.... You like to sit back and blow rings and then blow another
rings through the first ones. You are perfectly relaxed." "Got a
Match?" Some of the appeals of a lighted cigarette derive from the
appeals of fire in general. Fire is the symbol of life, and the idea of
fire is surrounded by much superstition. In this connection, it is
interesting to note that traces of superstition can be seen in the
smoking habits of modern man. For instance some people never will light
three cigarettes on one match. It is said that this superstition is
based on experiences during World War I. As three soldiers were
lighting up the third man was hit when the light of a match flared up
for the last time. Our custom of lighting another smoker's cigarette
for him may sometimes have an erotic significance, or it may serve as a
friendly gesture. Match and cigarette are contact points. Smoking
Memories Certain moments in our lives are closely linked with
cigarettes.
These situations often leave on people's memories an
important imprint never to be forgotten. Here is such an occasion,
described by an office clerk of twenty-one. "...I can remember the
moments when I returned home - no matter how late - after having been
out with a girl on a Saturday night. Before going to bed, I'd sit on
the fire escape for a while and enjoy a smoke. I'd turn around so that
I could see all the smoke going up. At the same time, the windows would
be bright with lights on the other side of the courtyard. I would watch
what the people were doing. I would sit, and watch, and think about
what my girl and I had talked about and what a nice time we had had
together.
Then I'd throw the cigarette away and go to bed. I feel these
were really the most contented moments in my life...." "I remember one
time we were in North Africa on a trip and it was evening," said one of
our respondents, a nurse about twenty=seven years of age. "During the
day, I had noticed there was a lovely spot to sit, across the way from
the hotel where we were staying. I went there at night, and sat looking
at the stars and the tall cypresses illuminated against the night sky.
I was far away in my thoughts. I was thinking of God and the beautiful
world he had made. The smoke from my cigarette rose slowly into the
sky. I was alone, and at the time I was a part of all the world around
me...."
23 avril 2009
Lucky Tobacco
16 avril 2009
Association between sex and Lucky Strike Cigarettes
Their use in semi-subliminal advertising indicates that theories and techniques developed by psychologists and others will now be applied regardless of whether their application it is ethical or note. The ad discussed above seems to be one of a long line of Lucky Strike Cigarettes ads that have incorporated semi-subliminal elements. Illustrated here are two ads shown in Stephen Bayley's book The Lucky Strike Cigarettes Packet by Raymond Loewy. One dates back to 1926, the other is more recent and is dated at 1980.
The 1926 ad seems to be pretty innocuous, as is the case with most of these ads. But one simply needs to look more carefully at the different elements of the pattern around the cigarette packet to see that quite a large portion of it is composed of letters. To the top left of the packet is a clear S to the mid right is a clear E. To the bottom left of the pack is an apparent collage of letters. On this reproduction it is not possible to detect a clear X but it seems, nevertheless, that this ad was trying to produce an association between sex and Lucky Strike Cigarettes.
09 avril 2009
Advertising industry
"Ideas to ban outdoor advertising based on the false assumption that people are supposedly less smoking - said Dmitry Redko. - A ban one of the most powerful channels of advertising leads to the continuation of the market. Every advertising restrictions only lead to increased competition in the market for the dominant player ".
Elena Khomenko also confirms that the information on the trademark is the basis of fair competition. "We do not oppose the ban outdoor advertising. But any unforeseen changes will lead to a redistribution of forces and reshuffle in the market "- Elena Khomenko said.
Mr. Krasowski also explains that in some countries, which has been completely banned cigarette advertising, tobacco consumption fell. This advertising industry as a whole has suffered. Affected only a few advertising agencies that worked on advertising of tobacco products. Therefore, in the opinion of Konstantin Krasovsky, in the Ukraine followed a total ban on tobacco advertising. "Only a total ban advertising can reduce tobacco consumption" - he says.
02 avril 2009
Tobacco Slims
Light cigarettes with high-quality tobacco Karelia Slims, made in Greece, Karelia Tobacco Company, four years at the international tobacco market. 6 mg of tar and 0.6 mg of nicotine in cigarettes.
