26 mars 2009
Black Russian
The Black Russian campaign seeks to create a classy image. One print ad shows a Black Russian cigarettes against a black background. The eye is drawn first to the gold trim, which makes a viewer think it's a picture of a gold bar. On closer inspection, people can see it's a cigarette. The tagline: "The finest quality since 1879."
A spot breaking in the next month or so will feature a black chess set against a black background, where a gold cross on the king stands out. The chess imagery is meant to evoke Russian identity, luxury and intellectualism, says Graham Mills, executive creative director for Arc London, a Publicis Groupe unit that worked on the campaign.
Russia prohibit tobacco advertising on television and daytime radio but allows it on radio at night, on the inside pages of magazines, and in posters on sites that aren't within 100 meters of a school, according to ZenithOptimedia. Britain by contrast is instituting a ban on print and poster advertising this month; it already bans tobacco ads on TV. The European Parliament recently endorsed a ban on most tobacco publicity as well.
"Russia, relative to other European markets, is the Wild West in terms of what's permitted in advertising and promotion," says Martin Steinik, a tobacco analyst at J.P. Morgan Chase in London.
18 mars 2009
Parliament collection design with marlin monro
10 mars 2009
Davidoff Cigarettes is Imperial Tobacco's lead international strategic brand
Commonwealth Brands Inc., an Imperial Tobacco Group company, is
introducing Davidoff Cigarettes into the U.S. domestic market in May
2008, for the first time.
Davidoff Cigarettes is Imperial Tobacco's
lead international strategic brand and a major luxury cigarette brand.
It is already well established in more than 100 countries across the
globe, with particular areas of strength including Greece, Taiwan and
the Middle East.
"We are delighted to announce the launch of
Davidoff Cigarettes into the United States domestic market," said Tim
Jones, vice president of marketing for Bowling Green, Ky.-based
Commonwealth Brands. "Davidoff is an exciting brand that we believe
will appeal to premium-brand smokers across the country."
Davidoff
was the first brand to introduce an octagon shaped pack, the company
said. This design is not only aesthetically pleasing and recognizable,
but helps to better protect the cigarettes inside, it added.
To lock
in the flavor by retaining a higher level of moisture than most films
allow, a premium film is heat-sealed around the pack using a special
vacuum process. The foil inside the pack is specially coated to protect
the cigarettes and the freshness of the tobacco.
Davidoff uses a
blend of Burley, Virginia and Oriental tobacco. During the blending
process, each type of tobacco transfers part of its aroma to the
others, said the company.
The Davidoff blend used in the United
States product has been carefully matched to meet the demands of U.S.
smokers. Initially, four styles will be available: Davidoff Classic,
Davidoff Lights, Davidoff Menthol and Davidoff Menthol Lights.
Imperial
Tobacco manufactures, markets and sells a variety of cigarettes,
tobaccos, rolling papers, filter tubes and cigars in more than 130
countries worldwide. Commonwealth Brands makes the USA Gold, Montclair,
Malibu, Sonoma and Riviera cigarette brands. It also manufactures other
tobacco products under the brand names Premier, McClintock, Bali-Shag,
E-Z Wider, Joker, El Rey and Rizla.
04 mars 2009
Samurai camel
Marketing Philip Morris does not agree with this view. "Some values have not changed for decades - says George Givishvili, manager of the group marks the American company. - They remain valid, despite a generational change. spirit of adventure - one of those permanent values." Design Marlboro remains unchanged half a century, from the very moment when these cigarettes changed "orientation". However, it is possible that JTI push for a change of image to other causes. In any case, in the Russian market, the fourth in importance for the international tobacco corporations after the American, Chinese and Japanese, Camel Cigarettes skidding. Share Segment expensive cigarettes (20 - 30 rubles. Retail prices), according to the research agency "Business Analyst" for 2001 rose from 4.13% to 5%, while the share of Camel Cigarettes declined from 0.43% to 0.37% . The proportion of Kent cigarettes British VAT for the same time rose from 0.16% to 0.42%, Marlboro, respectively, from 1.87% to 2.12%.
Ernst does not deny that the economic indicators have played a role: "We did not meet growth Camel Cigarettes (meaning global growth. - Prime." Co "), and we decided to update the design to expedite it." As a "surgeon for the operation of such famous" patient "as Camel, the company has chosen the Italian design bureau Robiliant & Associati. "The upgrade design, we set two goals designers - said Ernst. - First, take the basic elements of the brand and make them more symbolic, like a sign, stamp. as we would say the consumer: no camel, but a sign of a camel. Secondly, to make design more elegant, easy calm. "