24 février 2009
Russian market Marlboro cigarettes collection
The company Philip Morris Seylz end Marketing "presented on the Russian market cigarettes" Marlboro Cigarettes, "called" Club Collection "Marlboro Cigarettes": "Full Flavor," "Lights" and "Ultra Lights." Packing image portsigara is in the form of cigarettes, and was designed for smokers attending the best clubs, bars and restaurants in Moscow and St. Petersburg.
According Fredrika Shtalya, director of advertising company Philip Morris Seylz end Marketing, "a special edition to emphasize the modernity and dynamism of the brand new and stylish manner that is fully consistent with the culture of the club.
A new kind of "Marlboro Cigarettes" in harmony with the colorful atmosphere thanks to avant-garde nightclub color and geometric design solutions package. As it became known Sostav.ru, in the past year has been such a collection went to Italy, Greece, Hungary, Poland, as well as distributed Duty Free shops largest airports in EU countries. In Russia club cigarettes appear limited edition, as Irina said Sostav.ru Bakhtina, manager of media relations for Philip Morris Marketing Seylz end, the image of tobacco will be made available only in selected stores and supermarkets have already worked with the name, for example, in chain stores "ABC taste." Maximum retail price of cigarettes special series will not differ from the price of cigarettes core family "Marlboro Cigarettes".
18 février 2009
Elegance and Vogue
To placate smokers, in the past year, the central office of the company in London has developed a new packaging design. Name of cigarettes moved up from the middle of the stack, and at the same time and appeared to foil inside the package. Internal Frame tutu gained trendy V-shaped notches. Owners Mark handwriting changed, "replacing" strict classics "to write on" frivolous elegance. " Enter touched the entire line of Vogue Cigarettes - Filter, Menthol, Ultra Lights. In doing so, the changes have not affected the product itself.
In August last year, the company began selling cigarettes updated. First, it faced a difficult task to invite friends Customers cigarettes, not otpugnuv them with a new packaging design. After that the new design was to attract a young audience more smoking. The company already has experience in restarting bonus Kent cigarettes. Then BAT acted revolutionary - seized from the sale of all the old packets and in a limited number of outlets selling cigarettes at the start of the new package. But at the time of restarting Kent, in the post-1999, the company had opportunities to go to such costs. Expensive cigarette smokers were then slightly, and the absence of major competitors allowed to save on advertising.
In the case of Vogue Cigarettes BAT decided to act cautiously - in the market with a large range of proposals any sudden movement could cause a negative reaction from consumers. BAT went to the trick. The first updated tutu ladies' cigarettes sold in colorful plastic packaging with the old design. Only by lifting it could see the novelty. In addition, most specifically for not smoking sharp postcard attached to tutus, soobschavshaya on changes in the look of Vogue Cigarettes.
A month after the opening of sales began advertising support "as a feather light" cigarettes. "Restarting maintained in 30 cities in Russia with the help of outdoor advertising, which was accompanied in the field of advertising sales". The company also has been used and tested channels moving - events in restaurants and cafes, PR campaigns.
10 février 2009
Sobranie online
03 février 2009
New Tobacco business
Imperial Beach is tightening the rules for tobacco shops with an ordinance that prohibits any new business from selling tobacco paraphernalia, such as pipes, bongs, cigarette rolling papers and hookahs.
Existing businesses, however, may continue selling tobacco paraphernalia, which is legal. And the ordinance states that the sale of tobacco and online cigarettes lighters is OK. But no new shops may sell water pipes or any pipe made of metal, wood or glass.
The City Council approved the ordinance with a 4-0 vote at a meeting Wednesday. Councilman Jim King was absent. The ordinance will take effect 30 days after a second reading set for Feb. 4.
Other cities in San Diego County have passed similar ordinances, including El Cajon, which passed one last February.
That city limits how tobacco paraphernalia is displayed. For example, items in store displays may not be visible to passers-by.
State and federal laws already criminalize the sale of drug paraphernalia. However, tobacco shop merchants say their pipes are used for smoking tobacco.
City Attorney Jim Lough said the new ordinance is trying to close that loophole. He said while the city can't regulate tobacco, it can limit shops that sell tobacco paraphernalia.
In 2007, Imperial Beach implemented a moratorium on tobacco shops while it created a permanent ordinance. City officials decided to crack down after a new shop, Up in Smoke, opened in the tourist-oriented Seacoast Drive area.
The shop sold more paraphernalia than tobacco.
In May, Imperial Beach sued the shop owner, claiming he sold more than what he said he would on his business license application.
Lough said the city recently reached a settlement with the owner. The city agreed to drop the suit if the owner gave up his shop and agreed not to reopen in the city unless he complied with the new ordinance.